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108. Lead Evaluation AI (Temperature Estimation) Design

Just by being able to identify 'immediate customers,' sales can change. We estimate lead temperature from behavior, statements, and attributes, and automate prioritization and next actions.

The biggest loss in lead management is "delaying responses to hot leads." In B2B, the consideration period is long, and if all leads are pursued with the same intensity, sales teams become exhausted, responses are delayed, and hot leads are missed. Conversely, applying "strong sales" tactics to colder prospects can lead to disengagement and a negative impression. In this service, we will design an AI evaluation logic to estimate the temperature of leads (Hot/Warm/Cold) based on inquiry content, document downloads, browsing behavior, form submissions, and company attributes. Depending on the temperature, we will differentiate response templates, proposal content, and next actions (calls/meetings/documents/waiting), clarifying sales priorities. ■ Provided Content (3 Points) 1. Design of temperature definitions (what constitutes Hot, verbalizing winning strategies) 2. Estimation logic design (AI + scoring, reliability) 3. Operational design (next action branching, improvement cycles, KPIs) *First, please tell us about the "winning patterns (characteristics of inquiries close to closing)" and the "system for follow-up (how many days it takes to respond)." We will translate this into evaluation criteria.

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